“Love and kindness are never wasted. They always make a difference. They bless the one who receives them, and they bless you, the giver.” — Barbara De Angelis
Congratulations! You find yourself in the enviable position of thanking someone for giving you (or something you care about) money. That’s pretty cool.
Start Here
Be timely. I know you’re super busy, but thanking someone quickly after their gift or favor is critical to making that person feel appreciated. Research shows that a personal thank you received within 48 hours increases the likelihood of donors giving again by 60 to 70 percent.
Be personal. Appreciation is most meaningful when given personally, so if you can deliver in person, over Zoom, or by phone, that’s great.
Write it and send it. But even if you express your gratitude verbally, you still need to send along something written. Preferably in a handwritten note, but an email will work in a pinch too.
Talking Points
Thank you very much for your generous gift to <nonprofit/cause>. We know there are so many needs and only so many resources, so we’re glad you’ve chosen our cause to support.
<Provide information about how you will use the donation and who will benefit. Specific details are best.>
I look forward to telling you about the specific impact your donation had when we next catch up.